https://jeffgeiser.dev/posts/ Recent content in Posts on Jeff Geiser Hugo en-US Fri, 22 May 2026 00:00:00 +0000 https://jeffgeiser.dev/posts/why-i-fine-tune-small-models/ Fri, 22 May 2026 00:00:00 +0000 https://jeffgeiser.dev/posts/why-i-fine-tune-small-models/ <p>About the ELM work: why bother? You can prompt Claude or GPT-4 to generate an account brief. It works. Why spend weeks building a fine-tuning pipeline?</p> <p>Three reasons.</p> <p><strong>Cost at scale.</strong> A frontier API call costs money. Every call. When you&rsquo;re generating account briefs for hundreds of accounts before a QBR cycle, that adds up fast. A locally-deployed 7B model costs the electricity to run it. At our inference setup that&rsquo;s roughly $0.00 per call.</p>